Occasionally, I’ll post a few tips and tricks on Tumblr to give you guys some ideas on how to improve your blog.
Today’s tip is to write with short paragraphs, rather than big chunks on text. Shorter paragraphs make your blog easy to read for people who are reading on tiny screens, and for people who are reading quickly for content rather than in-depth analysis (i.e. the typical Internet reader).
Writing in short paragraphs means that you have to be very conscious of what sentences you want to stand out, because if they are VERY short, or if they are fragments sentences, they draw attention to themselves. You only want very important concepts to…
Writing in shorter paragraphs is a sign of lighter, more casual reading, but not necessarily less important or critical writing, and, for a blog, this is perfect. However, judge according to your audience and purpose, AND don’t make the mistake of putting each and every separate sentence into a separate paragraph (this just looks silly). If your subject merits it, and it would fit your audience and your purpose, go for it and write in those shorter paragraphs.